Analytics

Cohort retention analysis across all signup months.

Avg Month 1 Retention

89%

+2.1% vs last month

Avg Month 3 Retention

78%

+1.4% vs last month

Avg Month 6 Retention

67%

+0.8% vs last month

12-Month Retention

58%

+3.2% vs last month

Cohort Retention

% of customers from each cohort still active by month. Color intensity reflects retention rate. — indicates data not yet available.

Low

High

Cohort	Customers	M0	M1	M2	M3	M4	M5	M6	M7	M8	M9	M10	M11
Jan 2025	124	100%	88%	82%	76%	72%	69%	65%	63%	61%	60%	58%	57%
Feb 2025	98	100%	90%	83%	78%	74%	70%	67%	65%	63%	62%	60%	59%
Mar 2025	143	100%	87%	81%	75%	71%	68%	64%	62%	60%	59%	57%	—
Apr 2025	167	100%	91%	85%	79%	75%	72%	68%	66%	64%	63%	—	—
May 2025	189	100%	89%	84%	78%	74%	71%	67%	65%	64%	—	—	—
Jun 2025	201	100%	92%	86%	81%	76%	73%	70%	68%	—	—	—	—
Jul 2025	178	100%	88%	83%	77%	73%	70%	67%	—	—	—	—	—
Aug 2025	215	100%	91%	85%	80%	76%	73%	—	—	—	—	—	—
Sep 2025	234	100%	90%	84%	79%	75%	—	—	—	—	—	—	—
Oct 2025	198	100%	87%	82%	77%	—	—	—	—	—	—	—	—
Nov 2025	223	100%	89%	84%	—	—	—	—	—	—	—	—	—
Dec 2025	256	100%	88%	—	—	—	—	—	—	—	—	—	—